Friday, April 25, 2014

The Media's Use of Subtle Racism


            The media’s attempts to discuss issues of race have become more and more subtle. Instead of using the negative terminology or offensive words of the past, the media now relies on coded words in order to discuss race without arousing anger from the public. A prime example of this was the controversy surrounding Richard Sherman. The media used words such as “thug” and “gangster” to talk about him as a black man rather than directly referring to his race. This is a problem in the media that needs to be addressed. While this is a method of tiptoeing around the race issue, it still refers to it in a negative way. By using these words to discuss race, it provides a discriminatory view on the race as a whole.
            I was watching First Take on ESPN the other day and one of the guests pointed something out that caused me to really think about how black athletes are portrayed in the media. Discussing the issue of fighting in sports, he talked about how it was acceptable in a sport like hockey but that the players are criticized heavily in the more African-American dominated sports like football and basketball. He also discussed how players have to watch themselves when they are on camera so that they do not seem volatile or violent. The main point that really stood out to me was when he talked about getting compliments for being eloquent and intelligent. He stated that these were backhanded compliments because they imply that he is doing something special as opposed to African-Americans being seen as not being intelligent or eloquent.
            This raises concern that African-Americans are being discriminated by the media. The predominantly white sport of hockey allows physical confrontations while if a black player were to do the same in a sport like football or basketball, they would be labeled a thug or a gangster and his character would be questioned. This is unfair and has to stop. How big of an issue do you think the media’s reliance on code words for race is?

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